Author 1 :- Megha Agrawal ( Research Scholar )
Author 2 :- Dr. Pradeep Meghwal ( Assistant Professor )
This article examines customer attitudes toward digital advertising in the Indian automotive business. Consumers are changing quickly because they can readily get information online that affects their buying choices. They are moving from the "push" world of commercial advertising to the "pull" world. The essay employs the "Theory of Planned Behaviour" as the foundational framework to examine individuals' attitudes regarding digital advertising. The study's findings show that consumers have good feelings about many parts of digital advertising and marketing. But they still don't trust the accuracy and reliability of information that may be found on digital media. Digital ads provide customers a way to readily compare different things with their rivals
